Many people overcomplicate the process of saving on the cost of groceries. They continue to overpay, despite the fact that a few basic changes to their approach could help them keep more money in their pocket.

Here are three simple tips you can implement on your next trip to the grocery store:

1. Get extreme with your couponing. It does not matter if you search your local paper or the internet, the more coupons you get your hands on the better off you are going to be.

You may be surprised to find that there is a coupon for almost every item you need to purchase, especially if you are open to a variety of products and brands.

2. Check out the generic brand. With some items, there is nothing better than purchasing the name brand. With others, however, you are better off opting for the generic as a means of saving money.

Note: many stores, such as Wal-Mart and Target, have their own generic brand for everything from food to home goods and much more. Compare the cost of the generic to the name brand and you will soon see just how much you can save.

3. Load up on sale items. Have you come across the deal of the century? If so, don’t let it slip through your fingertips. As long as the item will remain useable as it sits in your home, you should load up on as many as you can afford. This may cost you more upfront, but over time you will save.

With these three simple tips powering your next trip to the grocery store, don’t be surprised if you find yourself saving more money than ever before. When you finally look at your receipt, there is a good chance a big smile will overtake your face.